Two big ambitious projects are ready to hit box-office this festive season- Sanjay Leela Bhansali’s ‘Saawariya’ and SRK and Farah Khan’s ‘Om Shanti Om’. Taking a close look at them, one realizes that both are following the same marketing target via different routes.For ‘Saawariya’, there is a rumour going round that RK Banner’s next big hope, Ranbir Kapoor, will be seen prancing around in a see-through white towel (how RK-ish, remember all those RK heroines wet and white?). As for ‘Om Shanti Om’, everyone is quite aware of SRK’s shirtless ‘Dard-e-disco’ and flaunting six-pack abs.
Both the movies have a new female face and where Sonam Kapoor was forbidden to show her face before SLB gave the green signal, Shah Rukh’s co-star Deepika Padukone’s celebrity face was too well-known to be kept in ‘Purdah’.
Also both the directors have kept mum about their basic storyline. Only producer SRK and director Farah Khan are so friendly and fun-loving and Bhansali is so brusque and bristly that one tends to put them both in different categories.
Well, whatever the marketing approach may be, with Ranbir Kapoor’s butt versus SRK’s shirless abs, the box-office this festive season will have fireworks for sure.
